Last month, SAP unveiled a new mobile marketing campaign, along with related online and print ads.

As part of the campaign, the company used an ad network to seed banner display ads on the mobile version of 11 different IT and business technology sites, including CBS, Gizmodo and CNN. Users can click on the display ads and connect to an SAP site that hosts five different short videos. Those videos focus on the connection between clarity and successful business and are hosted by such notable people as Accenture‘s Royce Bell and James Surowiecki, a writer for The New Yorker.

The company began using mobile marketing in an attempt to reach its target audience of C-level executives and senior business decision makers. Although this particular campaign is too new to have quantifiable results, OgilvyOne found that mobile banner ads have a 2 percent click-through rate, compared to Internet banner ads, which have a .15 percent click-through rate.

As mobile usage in general continues to grow, it’s likely that more advertisers will jump on the mobile bandwagon. Currently, 11 percent of the country’s 267 million mobile phone users own Internet-ready smartphones. Even big companies like Buick, Kraft and Wal-Mart have begun building mobile-ready Web sites.

Other viable mobile marketing options for advertisers include text messaging and Quick Response Codes. M:Metrics has reported that 49 percent of mobile phone users in America actively use text messaging, making it a convenient way to reach a target audience.

QR codes are two-dimensional bar codes that, when scanned by a phone, connect you to a specific URL. This option is more popular in Japan, where QR codes have been used since the mid-90s and come preloaded on mobile phones.