SEO

Think you know search engine optimization? Think again. Since founding HRSEO in 2005, search and how it fits into the marketing strategies of employment-related sites has been in our DNA. The game on mobile is a bit different, however.

There are private label search engines that you've never heard of, for example. And everyone's grabbing real estate as fast as they can, like Microsoft inking deal to be Verizon's default search engine. It's not just about Google.

That's why mJob works with our customers to make sure your mobile destination is search engine friendly and adheres to the latest tactics in outsmarting your competition across mobile devices.

A recent article by Bryson Meunier on Search Engine Land summarizes many of the specifics of mobile SEO in an article entitled "Has The iPhone Made Mobile SEO Obsolete?"

Meunier says, "In order for a page to appear for relevant searches, the content must be optimized for those searches. This becomes problematic in mobile search, as multiple studies by search engines have shown that mobile search behavior differs from desktop search behavior in frequency, category and intent. In other words, mobile searchers have a different context than mobile users, and thus search differently...

"With the understanding that mobile searches are searching differently, the easiest, most effective way for a webmaster to make her site relevant to mobile searchers is to create mobile-specific content that is tightly-themed for relevant mobile searches."

No doubt we're just scratching the surface of how mobile search will impace SEO-as-we-know-it, but the differences are real (ad becoming more prominent) and not taking advantage of them puts your site at a disadvantage.

SEM / PPC

Similar to SEO, the game of pay-per-click (PPC) advertising, commonly referred to as search engine marketing or SEM, is different when it comes to mobile. Google, for example, lets advertisers target messages specifically to mobile users, including those on iPhones and Android-based units. And because competition is less, costs are lower (for now) and the opportunity is tremendous.

mJob helps you better understand the choices you have with search engine marketing on mobile devices and manages your ad spend to make sure you get the most for your money.

Combining the best of mobile SEO and search marketing with mJob will help you outsmart the competition and bring top talent into your recruiting funnel. Contact us and get started today!