News

CollegeRecruiter.com Launches Mobile Site29 Mar

CollegeRecruiter.com has launched a new mobile Web site, www.CollegeRecruiter.mobi.

While typical mobile sites are usually stripped down and basically no more than mobile brochures for the company’s underlying Web site, CollegeRecruiter.com’s mobile site has virtually all the functionality of its traditional Web site.

“We’re soft launching the initial version of CollegeRecruiter.mobi site to work through any unexpected kinks that we may find,” Steven Rothberg, president and founder of CollegeRecruiter.com, said. “Given that there are virtually no job boards with fully functional mobile sites, we’re expecting to find some kinks but aren’t expecting to suffer any serious problems. We anticipate driving a substantial amount of traffic to it within a few months when we go live with phase two – job alerts via text messages.”

When the company re-launched its Web site in May 2008, they deliberately designed a site with a minimalistic, Google-esq look and feel. The company did this for many reasons, one of which included making it easier to launch a good mobile site.

All of the job postings on CollegeRecruiter.com also are on the company’s mobile Web site, and you can apply for jobs with a Web-enabled phone. The mobile site also includes all the articles, blogs, career videos and other content found on the regular site.

Rothberg said he’s seen many news stories indicating that company’s that launch mobile versions of their Web sites see a 10 to 15 percent increase in traffic because of mobile traffic. He said he anticipates an even bigger increase from CollegeRecruiter.com, because the company’s target audience, Gen Y, is more likely to use Web-enabled phones than Gen X and Baby Boomers.

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News

SlideShare Goes Mobile27 Mar

SlideShare – the world’s largest community for sharing presentations – has launched a mobile Web site.

The new site, m.slideshare.com, is powered by Yahoo Blueprint. The site allows mobile users to view presentations, download presentation files to your phone, log in to your SlideShare account, get the latest from contacts and search through SlideShare presentations.

SlideShare mobile currently doesn’t display comments and doesn’t allow you to upload items from your phone. The site does not require you to download or install any new software on your phone, as long as the phone is running a supported browser.

The site works with all smartphones, including iPhone, Blackberry, Nokia high end phones, HTC, Google Android phones, I-mate, HP iPaq, Palm and all phones running Windows Mobile or the Opera Mini browser.

SlideShare, which is based in San Francisco, allows individuals and organizations to upload presentations to share their ideas, connect with others and generate business leads. Using the traditional site, anyone can find presentations that interest them, as well as tag, download and embed presentations into their own blogs and Web sites. Here’s the mJob Mobile Recruiting Overview slide show.

SlideShare also has begun a series of Presentation camps, with the next scheduled to take place April 4 in Seattle. Other upcoming events on SlideShare include: Museums & the Web April 14 in Indianapolis, the 5th International TYPO3 Conference April 16 in Dallas and the Next Gen Data Center Conference April 22 in Beijing, China.

News

Workopolis Partners with Mobile Provider26 Mar

Workopolis, Canada’s largest job board – or at least it’s best known – has partnered with Rogers Wireless, which provides wireless voice and data communications services across Canada to more than 7.9 million customers under both the Rogers Wireless and Fido brands.

“We understand that job seekers can’t always be at their computers and that’s why Workopolis was the first job site in Canada to go mobile last November,” said Max Tremblay, Vice President of Marketing, Workopolis. “We wanted to provide job seekers the opportunity to access our job postings when, where and how they want to. Helping to connect Canadians to their next career will be that much easier with Rogers Wireless on board as our partner.”

Checkout the mobile review by MobileSyrup:

“As Canada’s largest wireless provider, Rogers Wireless is committed to continuing to bring Canadians innovative services and products that add value to their lives,” said John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. “The wireless device can be an indispensable tool to the increasing number of Canadians who are seeking work. Not only can they be available for calls from potential employers, they can now browse jobs from Workopolis directly on their handsets, for free until May 31, when they’re out and about.”

Access to the site is free thru May 31. No specific news on a cost afterwards, but it will likely be individual mobile minutes.

News

MySpace Mobile Gets Facelift20 Mar

With the number of people headed to social networks on their mobile increasing, MySpace is looking to give users added reason to connect with a recent redesign. myspace-mobile-update

According to a recent e-mail message, the redesign makes MySpace Mobile “faster and easier” to use than ever. New or enhanced features include text alerts, photo uploads and video. Here’s more:

  • Update Your Status by SMS – Update your status by texting it to MYSPC (69772) and your status is instantly updated on MySpace!
  • Text Alerts – Get free instant text messages sent to your phone whenever you receive new MySpace messages, comments or friend requests.
  • Photo Uploads – Want to instantly send photos from your phone to MySpace? MySpace makes it easy. Here’s how.
  • Video – Now you can view videos on m.myspace.com. Here’s how.

Of course, some of these only work on select phones.

With MySpace losing the desktop war to Facebook, it’ll be interesting to see if they can fight them off via mobile devices. If you believe the social network with the most people actively using the site wins, then MySpace is dead on any device.

News

Mobile Internet Becomes A Daily Activity18 Mar

New data from comScore, Inc, a leader in measuring the digital world, shows that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

Observed Mark Donovan, senior vice president, mobile, at comScore:

Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives. This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.

Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace. We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches. While smartphones and high-end feature phones, like the Samsung Instinct and LG Dare comprise the Top 10 devices used for news and information access, 70 percent of those accessing mobile Internet content are using feature phones.

In January, 22.3 million people accessed news and information via a downloaded application. Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users. Overall, 32.4 million people used SMS to access news and information in January.

Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40 percent accessing it at least once in January.

News

mJob Mentioned on Jobacle16 Mar

The good folks at Jobacle gave us a shout out during their March 15 podcast.

Featured in The Washington Post, Chicago Sun-Times, Nielsen and others, Jobacle provides a forum for its readers — and listeners — to “speak your mind on everything work related.”

News

Google Phone Home13 Mar

Internet search giant Google continues its foray into telecommunications (see Android) by launching a free phone service, Google Voice, some 16 months after acquiring GrandCentral Communications and rebuilding the platform.

The basic idea behind Google Voice is that customers are able to have “one number for life.” An incoming call to a Google Voice number can be forwarded to any landline, mobile phone, email, or text message. Voice mail can be transcribed into email. Calls can be recorded and stored online. Phones ring based on who’s calling. Rates throughout the US are free, and international calls are said to be cheaper than using Skype.

According to Wired:

Google Voice clearly aims to steal some of Skype’s 400 million online callers. But it’s trying less to be a Skype replacement than a complete revolution in how you communicate — and with Google Voice, no matter who makes your phone, or sells you minutes or bills your land line, Google will always be involved.

Google Voice will be free as it continues to roll out in the coming weeks. Currently, only GrandCentral customers are able to access the communications hub.

News

mJob to Sponsor Shally Webinar09 Mar

We’re pleased to announce that we’ll be sponsoring “Mobile Recruiting – Unleash the Power of the 3rd Screen,” an upcoming webinar by world renowned sourcer Shally Steckerl, featuring Michael Marlatt of CloudRecruiting.net.

This is not a webinar about using your mobile phone to recruit. It’s about how to do targeted recruiting and sourcing of those who use mobile phones – today, literally billions of people. You don’t even need a mobile phone to do most of the simple yet ingenious methods – which are almost always free – that our guest expert will show! In the world of mass media, there is nothing that compares to mobile.

Mobile has become the undisputed heavyweight in total usage and mainstream adoption. It is no longer just a phone; it’s our lifeline to the world. Rarely does it leave our side, and rarely is it shared – even with our spouse. Mobile is our second shadow, it’s ready to serve, and it’s here to stay.

Attendees will learn how to leverage mobile recruitment strategies and cultivate talent pipelines, discover unique uses of mobile mass media and the top 10 reasons why mobile marketing matters, discus three options for integrating mobile into the recruitment process, and receive reference materials post-webinar.

The event is Thursday, March 12 at 1 p.m., ET. The cost is $99.97 with a $50 upgrade option. Click here to sign-up or get more information today.

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About

mJob is a boutique marketing agency focused on mobile recruiting and helping employers get the most out of their recruitment efforts. We handle everything from text messaging campaigns to mobile-friendly Web sites to search engine optimization and everything in between. And we work hard to accommodate the mobile needs of many job boards and employment-related companies and destination sites.

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