Popular mobile marketing blog GoMoNews has chimed in on our latest creation with Zumeo:

This isn’t the first time we’ve seen a mobile Internet job hunting service … However, this is certainly the first time I’ve seen job search so geared towards mobile Web.

Muchos gracias!

CKR Interactive has partnered with mJob to expand its ExCELLerate solution.

CKR Interactive has announced that it has expanded ExCELLerate to include mobile job sites, scan marketing and Bluecasting. ExCELLerate is the company’s complete, mobile recruitment marketing solution. The new features will bring together CKR Interactive’s recruitment advertising expertise and mJob’s cutting-edge mobile technology to enable employers to launch well-rounded, successful mobile recruiting campaigns.

“CKR Interactive is excited about our new partnership with mJob, as their robust mobile marketing solutions and well-rounded knowledge of the recruitment industry will further expand and strengthen our mobile recruitment marketing solution – ExCELLerate,” Skye Callan, manager of interactive product development, said.

“We’re looking forward to helping our clients take advantage of this technology,” Callan continued. “Mobile recruitment marketing will allow them to target and attract prospective candidates (both active and passive), as well as maintain ongoing communications with their pipeline of top talent, and is a great addition to any recruitment marketing plan.”

Part of the expansion will include mobile job sites. ExCELLerate’s mobile job search sites will allow employers to guarantee that any potential candidate with a mobile Web browser can view their jobs in any of the thousands of mobile formats and easily apply to them through the employer’s applicant tracking system.

The expansion also will include scan marketing, a feature that brings employers’ jobs and employment brand to life with a camera phone, delivering real-time content to job seekers when they’re engaged with the employer and potential job opportunities.

Finally, the expansion will include Bluecasting. This is the ultimate in proximity marketing, allowing employers to send out customized messages to prospective candidates with Bluetooth-enabled phones. This new feature will be great for career fairs and college recruiting events, among other things.

ExCELLerate will enable instant message delivery to prospects who are interested in an employer’s opportunities, making it easier to attract active and passive candidates. This solution is scalable for companies of any size and is well-suited for global companies or organizations with multiple locations.

“I’m pleased that mJob will be able to assist CKR Interactive’s clients with their mobile initiatives,” mJob CEO Joel Cheesman said. “CKR Interactive recognized that providing their clients with the option of a mobile site ensures they remain on the cutting-edge of recruiting technology and gives their clients a leg-up in an increasingly competitive landscape. We look forward to powering these initiatives and helping their clients enjoy a productive, cost-effective mobile strategy.”

MySpace is no doubt getting its butt kicked on the desktop by rival Facebook, but the former heavyweight champ is taking the fight to a mobile device near you. According to Mobile Marketing Watch, “MySpace is reporting that its mobile usage increased nearly 500 perent last year, with users ‘now generating 7 billion mobile page views per month.’”

What’s driving the growth? Applications, apparently. According to MySpace vice president and general manager of mobile operations John Faith, who spoke at the Nokia Developer Summit in Monte Carlo, in the last year, “MySpace went from less than 10 percent of its mobile traffic originating from mobile applications (vs. the mobile web) to approximately 35 percent.”

All impressive, but maybe most interesting is the estimate that 50 percent of all MySpace traffic “within the next few years,” will be mobile. Not sure what “next few years” means, but it sounds sooner rather than later.

Facebook, however, is likely on a similar path. We noted in Feb. 2009 that 13 percent of all FB traffic was via mobile. And that number has likely gone up since then.

As social networking sites gain traction with recruiting, the mobile component cannot be ignored.

Hat Tip

CEO Joel Cheesman was interviewed for Smartbrief and featured on Smartblog for Workforce. Here’s a sample of the Q & A:

Why use mobile technology to recruit?

Research is finding that people typically do job searches during their regular work hours. A lot of employers are cracking down on this type of activity, making it harder for potential recruits to reach out to your company. Mobile technology is above the policing of people’s bosses. By giving people the option of using their mobile devices, you allow them to look for you exactly when they want to find you, and on their own terms.

What strategies should companies keep in mind when trying to recruit with mobile technology?

Companies should be trying to create a mobile environment. The most important aspect of doing this is to have a Web site that’s mobile-friendly. A common mistake that companies make is to take their existing Web site, and try to squeeze it into a mobile screen. I tell people to think of the mobile phone as a snack, while the regular Web site is the main course. Does anyone really want to look at big pictures on their mobile devices? Probably not. Instead companies should focus their mobile content on the most important things that they want people to do, such as searching for jobs. Mobile technology really works once you have it plugged into what your company is already doing.

Click here for the rest of the interview.

Related Start-Up: AppExplorer

As seen at CTIA:

ERE has the scoop.

Jobscience unveiled an iPhone app in London today that will let you source a resume database from a park bench, the airport terminal, or anywhere you have connectivity. When you find the right contact you can reach out however you think best — email, text message, social network post, or that other thing iPhones do, voice call.

And the video:

They’ve done a nice job taking the PC experience and putting into a much smaller screen. The challenge will be whether or not employers are willing and able to put an equal amount of work into a mobile device as they might on a laptop. It’s akin to trying to eat a fillet mignon through a straw.

Either way, it’s a great step in bringing mobile to the employment space. Nothing wrong with that whole proof of concept thing. Kudos.

CEO Joel Cheesman has been tapped to speak at the upcoming Kennedy Information Conference in Las Vegas on May 21. A complete schedule can be found here. Cheesman joins a prominent group of speakers in recruitment, including Gerry Crispin, Susan Burns and Kevin Wheeler.

“Kennedy is always a great conference,” said Cheesman. “This will be the first time I’ve discussed mobile recruiting with their audience, so I’m very excited to see how the session goes and how well it’s attended.”

The Kennedy Information Conference has also partnered with up-and-comer RecruitFest, an affiliation to Recruiting Blogs, which Cheesman will also be presenting. “Jason Davis (RecruitFest) has done a fantastic job building brand equity in the recruiting space, and I’m happy to be a part of it.”

To register for Kennedy, click here. For RecruitFest information, click here. For more in Joel Cheesman, click here.

Canadian newspaper National Post is now integrating 2-D barcodes within their publication, powered by Scanlife, in an effort to revitalize their advertising offerings.

Although incredibly popular in places like Japan, the technology has yet to really take off in the U.S. The opportunity, however, is real and should be an area of pursuit for newspapers and any offline marketing strategy.

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