A recent WSJ article entitled, Big U.S. Companies Tap Into Mobile Wave, outlined how some of America’s biggest brands are leveraging mobile to connect with users and prospects. It’s a fantastic wake-up call to the groundswell of mobile that all organizations should be paying attention.

Personal highlight:

We want to move with this fast-moving tide, said Douglas Brown, senior vice president of mobile product development at Bank of America Corp., which now has 2.3 million customers doing their banking via mobile devices.

Let me read that again. Yep, it says 2.3 million. That’s a lot of people doing something that arguably is an at-home activity or something relegated to ATM visits. I’m always amused at anyone who says people won’t checkout employment opportunities on their mobile device. Au contraire, I retort.

Wonder if the recruiting team at Bank of America is utilizing mobile to recruit? Doubtful. I know most people aren’t there mentally - especially employers who are slow to innovate and take risks in relation to marketers - but mobile is simply not a niche market. Checkout this quote from the story:

“The audiences we serve are using mobile devices non-stop,” said Allen Duan, vice president of digital distribution at MTV Networks. “Mobile is essential to reach our audience, and it’s also a revenue driver for us.”

Mobile is an idea whose time has come. Hey, if The Wall Street Journal says it, it’s gotta be true.